Rebekka Bay // GAP
You guys don’t know how happy I am about this. Rebekka Bay was appointed GAP’s new Creative director and she did a fantastic job with this Fall collection that should be hitting store shelves in August. I love gap, and I’m so happy she is giving the brand a new prospective to design with more edge and well a little more on trend with a classic twist. I really can appreciate that they really reworked a lot of their own designs and color stories to not throw off their customer completely and just played around with color blocking and more knits. Not only did they focus on revamping the clothes but expect to see some really great leather goods and accessories. Refinery29 did a pretty good article on her and the brand. Check it out. Here is the link to the whole Lookbook. Love, love love.